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We find it before it launches. We track it until it drops. You never miss what matters.

18,421
Launches tracked
2
Launching this week
137
Dates changed today
8
Gaining momentum
4
Likely to sell out
£4.8m
Est. launch interest
FRAGRANCE ↑ 34% · GAMING ↑ 21% · SNEAKERS ↑ 18% · AI ↑ 12% · +183 DETECTED TODAY · BEAUTY HOT · LONDON DEMAND ELEVATED · FRAGRANCE ↑ 34% · GAMING ↑ 21% · SNEAKERS ↑ 18% · AI ↑ 12%

Good evening, James

6 things you’re likely to care about are coming. 0 on your watchlist · 1 “don’t buy yet” signals.

FragranceTechFashionFamilyView My Future →

Most anticipated

Most anticipated

Chanel

Horizon

LAUNCH 97HYPE 95CONFIDENCE 93DROP RISK 90

#1 most anticipated fragrance on the board this week.

DatedLaunching ~18 days31,482 watching34% 7dMajor launch
Most anticipated

Dior

Nuit Privée

LAUNCH 96HYPE 94CONFIDENCE 91DROP RISK 88

A nocturnal woody-floral exclusive expected to define autumn fragrance anticipation.

DatedComing in 8 days31,482 watching42% 7dMajor launch
LAUNCH 94HYPE 96CONFIDENCE 98DROP RISK 94

Limited collab with extreme Drop Risk — instant alerts recommended.

DroppingDrop imminent18,291 watching18% 7dMajor launch

Just detected

Just detected

Apple

LedgerLine AI

LAUNCH 67HYPE 58CONFIDENCE 70DROP RISK 15

Under the radar — AI tools for accountants.

DetectedPublic beta soon840 watching210% 7dWorth watching
LAUNCH 78HYPE 88CONFIDENCE 72DROP RISK 40

Multiple credible signals; official announcement not yet. Confidence lagging hype.

DetectedEstimated window: late August4,821 watching120% 7dWorth watching
LAUNCH 82HYPE 84CONFIDENCE 61DROP RISK 35

Successor signal for current WH line — powers Should I Wait?

Rumoured~34 days to likely reveal12,471 watching16% 7dHigh interest

Drop imminent

LAUNCH 94HYPE 96CONFIDENCE 98DROP RISK 94

Limited collab with extreme Drop Risk — instant alerts recommended.

DroppingDrop imminent18,291 watching18% 7dMajor launch
Drop imminent

Chanel

Horizon

LAUNCH 97HYPE 95CONFIDENCE 93DROP RISK 90

#1 most anticipated fragrance on the board this week.

DatedLaunching ~18 days31,482 watching34% 7dMajor launch
Drop imminent

Dior

Nuit Privée

LAUNCH 96HYPE 94CONFIDENCE 91DROP RISK 88

A nocturnal woody-floral exclusive expected to define autumn fragrance anticipation.

DatedComing in 8 days31,482 watching42% 7dMajor launch

This week

Coming Soon Index

  • Beauty+18%
  • Tech+7%
  • Sneakers+18%
  • Gaming+21%
Live — global launch intelligence

Don’t buy yet

WH-Next flagship headphones
Wait — 61% · ~34 days to likely reveal · replaces Sony WH-1000XM5

Under the radar

Fastest rising

Before you buy, check what’s coming.

Discovery + verification + anticipation + monitoring + timing + availability + personal relevance.